Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Antihero
348 products
Baker
419 products
Blaze
12 products
Broski
8 products
Chocolate
399 products
Colors
4 products
Crailtap
9 products
Crupie
15 products
DC Shoes
4 products
Deathwish
312 products
Dgk
503 products
Diamond
96 products
Electric
0 product
Element
2 products
Footprint
57 products
Girl
521 products
GX1000
19 products
Heroin
82 products
Jessup
27 products
K2
1 product
Krooked
241 products
L1
0 product

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