Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands
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Antihero
342 products
Baker
419 products
Blaze
12 products
Chocolate
389 products
Crupie
19 products
DC Shoes
1 product
Deathwish
312 products
Dgk
503 products
Diamond
92 products
Element
2 products
Footprint
57 products
Girl
510 products
Gold
0 product
Heroin
82 products
Honey Pot
0 product
Jessup
27 products
Krooked
237 products
Mabasi
0 product
Mr Lacy
200 products
Neff
12 products
Nitro
0 product
Penny
157 products
PlanB
17 products
Posca
224 products

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